Earth and Astrid

Earth & Astrid

A rebranding design created for Earth & Astrid, a homemade crystal candle company. Typography and illustrated heavy design used to represent the company spirituality. Outcomes included logos, colour palette, stickers, business cards and social assets.

Back

Process

colours

#26323d

#bc7d55

#a25644

typography

Baskerville Regular

Font is a good choice for small copy in the logo (All Caps) with slight tracking and for body copy on social posts.

Baskerville Semibold

Font is a good choice for body copy on buisness cards with tracking of 40pt. Clear and legiable.

Swear Display Medium

Font is a good choice for headers on buisness cards and social. Slight tracking, same as Baskerville Regular.

illustrations

1/1

pattern

Logo

main

alternative

alternative colour

Stickers & Buisness Cards

Stickers applied to candles and external packaging such as, boxes and bags.

business card

stickers

Social

Illustrated designs added for social highlights representing different aspects of the company. Series of social posts created as well to engage customers and drive awareness of the company in a ... theme.

highlights

social post examples